Amazon Product Image Requirements and Tips for Optimal Sales

Amazon Product images are the lifeblood of successful this platform listings. Without them, customers would be left in the dark about what they’re buying, making it challenging to convince them to make a purchase. High-quality product photos not only drive sales but also improve click-through rates, reduce returns, and mitigate negative reviews. 

In this blog post, remove.pics will help you explore Amazon’s image requirements and apply tips to ensure your product images shine. 

Amazon Product Image Requirements 

According to the Amazon product image guidelines, everyone can upload nine product image and follow these guidelines

1. Mandatory Images: According to Amazon’s guidelines, every Amazon detail page must include at least one product image. Depending on your product category, you can upload up to nine images, with one slot reserved for a product video.
2. Video Capability: Since June 2023, Amazon has allowed product videos for brand-registered and non-brand-registered sellers with a minimum of three months of selling history.
3. Image Quality: All images must be clear, professionally lit, in focus, and scanned or photographed with realistic colors. They should not display pixelation or jagged edges.
4. No Nudity or Suggestive Content: Images cannot contain nudity or sexually suggestive content. This includes children’s leotards, underwear, and swimwear not shown on human models.
5. Avoid including Amazon logos, trademarks, or elements that might cause confusion with Amazon branding in your images.
6. Do not display badges such as “Amazon’s Choice,” “Premium Choice,” or any other badge that might be mistaken for Amazon’s official badges in your images.
7. Ensure your images meet the size criteria, with a minimum of 500px, but we strongly recommend a minimum of 1000px for zoom functionality. The optimal size is 1600px or larger on the longest side..

Amazon Main Image Product Requirements

1. Pure White Background: The main image, the first one customer see, must have a pure white background with RGB color values of 255, 255, 255. Photoshop; remove.pics; removal.ai, etc will help you remove background effortlessly. 
2. Professional Photographs: Main images should be professional photographs of the product without graphics, drawings, or placeholders.
3. Avoid using props or accessories in the main image that are not included with the product.
4. Do not place text, logos, borders, color blocks, watermarks, or other graphics over the product or in the background.
5. Ensure the entire product remains visible within the frame, with the exception of jewelry.
6. Display products outside of their packaging unless the packaging is considered an essential product feature.
7. Prohibit the use of human models sitting, kneeling, leaning, or lying down in the main image, except for models utilizing assistive technology like wheelchairs or prosthetics.
8. Photograph shoes facing left at a 45-degree angle in the main image, showing only a single shoe.

Lifestyle, Infographics and Other Secondary Images 

1. Highlight Features and Benefits: Use secondary images to showcase the product in use, its top features, and benefits. These images can include props, backgrounds, text, graphics, logos, and close-ups.
2. Lifestyle Images: Lifestyle images show the product in action, allowing shoppers to visualize it in their lives and form an emotional connection.
3. Infographics: Infographics combine text and images to provide more information about the product in an engaging way.
4. Practical Information: Secondary images can also convey practical information like product size, material, and color. Close-ups and zoom functionality can be helpful here.

Amazon Product Image Technical Specifications

1. Images must be in JPEG (.jpg or .jpeg), TIFF (.tif or .tiff), PNG (.png), or GIF (.gif) format.
2. Pixel dimensions should be at least 1000 in height or width.
3. Color mode should be sRGB or CMYK.
4. File names must follow a specific format, including the product identifier (Amazon ASIN, ISBN, EAN, JAN, or UPC).

Amazon Product Image Tips

1. Professional Lighting: Use professional lighting to make your product photos sharp and engaging. Avoid dark, shadowy photos.
2. Split Testing: Experiment with different image versions using split testing tools to find the ones that resonate most with your target audience.
3. Optimize for Mobile: Ensure your images are optimized for mobile devices, as a significant number of shoppers use Amazon’s mobile app. Include key product details in images.
4. Regular Updates: Keep your images up to date, especially if you receive negative reviews related to product usage. Use reviews to identify areas for improvement.
5. Invest in Quality: Consider investing in professional product photography if your budget allows, as high-quality images can pay for themselves over time.

Conclusion 

Your Amazon product images play a crucial role in driving sales and improving your listing’s performance. By adhering to Amazon’s image requirements and implementing the tips mentioned, you can create compelling product images that capture shoppers’ attention and drive conversions. Remember, in the competitive world of e-commerce, a picture truly is worth a thousand words.